On 8 November, my son Adam would have turned 30.

Adam was diagnosed with cancer, and his whole journey was cared for by the incredible team at Chris O’Brien Lifehouse in Sydney. They were a pivotal part of his treatment. They looked after him, and us, with skill, kindness and dignity through every step. We lost Adam in 2021, when he was just 25.

During his treatment, Adam was always sweating, and he was never truly comfortable in what he wore. That stayed with me. When I started this brand, I wanted to create something soft, breathable and fresh, made to keep you comfortable all day. So I named it after him: Adam for her.

Every piece we make carries his name, and we’ll keep honouring him in everything we do. We want to make him proud.

Adam’s birthday week, 2–8 November

To celebrate what would have been Adam’s 30th birthday, from 2 to 8 November we’re donating $2 from every order to Chris O’Brien Lifehouse, and we’ll match every dollar raised. We’re also offering free shipping on every order all week.

This is just the beginning. Giving back is part of who we are. We want to keep supporting Chris O’Brien Lifehouse and everyone going through their own cancer journey, and the families walking beside them.

Thank you for being part of Adam’s story.

With love,
Snez 🤍